Compact, lightweight and robust design
“The brief was simple to begin with – a box for my electric toothbrush”, explains Ged McCall, Schelle founder.
“I travel a great deal on business and I wanted a protective, portable case, something that would prevent my toothbrush from accidentally switching on and draining the battery during my trips. It became a mission to find a solution when I was on a flight, and to my embarrassment the overhead luggage locker brought on disconcerted looks from fellow passengers as it buzzed”.
Having searched the market for a travel case with no joy, Ged realised there was a niche for a portable electric toothbrush case and his vison was for one that was compact, lightweight and robust. Armed with a basic concept and a 3D printed prototype following help from Lewis Trott design and Loughborough University’s Advanced Manufacturing Unit, Ged met with the technical team at Rutland Plastics.